Hey there, I’m Alanna

A multi-passionate business owner with an MBA and over 10 years experience in the real estate and marketing industries.

The name Arterra is a sophisticated take on "the art of real estate", with a play on my initials - A.R.T. - and "terra" being a subtle nod to real estate, my main passion.

In 2021-2024, along with two business partners, I built a successful short term rental property management company using some of these exact tools that I'm now sharing with you!

In under three years we grew from nothing to a portfolio of 40 properties, with a total assessed value of $38,000,000 in assets under management, facilitating over $100,000/month in rent transactions.

Oh, and did I mention I did all of this while working a full time corporate job as a commercial real estate analyst? (I totally burnt out along the way - would not recommend doing two jobs at once, especially a startup!)

Unfortunately in spring 2025, our provincial government effectively banned the majority of short term rentals from operating in our market, wiping out 75% of our portfolio overnight - yikes!

With business suddenly drying up, I made the difficult decision to leave the company I had built up. But I definitely believe in ✨divine timing✨, and everything working out for the best - even when I can’t see it at the time. Leaving my property management business coincided with the birth of my first child, and truly was such a blessing that I could step back and solely focus on raising my son and becoming the best mother I could be during such a precious and formative time.

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I still manage a portfolio of long term rental properties, but my real passion is in the art of marketing them, as well as doing a deep-dive on unique and interesting properties. I love to find creative ways to present data in compelling and easy to understand ways that attract and convert clients and investors.

One of the main ways we attracted and built our client list in the beginning was through my investor pitch decks, income projections and sleek onboarding packages. I’ve taken all that I learned and have built out full client attraction marketing packages for you that are fully customizable to suit your brand and business needs.

Having worked as a property manager, commercial real estate appraiser, short term rental host, and marketing manager for a real estate law firm over the years, I know what documents, videos, formulas and designs work best for many kinds of real estate professionals across the industry, both for B2B & B2C, and the marketing tools to set you apart and elevate your brand.

With Arterra, I create expert-designed, easy-to-use marketing templates for real estate professionals and small business owners. My goal is to help you save time, elevate your brand, and grow your business with sleek and customizable designs.

I love to share my knowledge, tips and tricks, and am building a course to teach you all the foundations of becoming a savvy real estate professional and investor. So sign up for the waitlist, and stay tuned for updates on when that will launch!

Let me help you lay the foundations you need to take your business to the next level!

Built for busy entrepreneurs looking to stand out and succeed.

- Alanna

Ways to Work With Me

Shop Templates

Where I built my career

 

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